Sunday, 7 July 2013

Pepsi Advertising Campaign - Brazil

The idea was to use 'celebrities' from our history such as; Newton, Michelangelo, Cabral (the Brazil's discover), Einstein and Mona Lisa for this campaign. The name of the campaign was 'Viagem atraves dos tempos' or 'A trip beyond our past', the slogan was something about people to "dare" or "take risks" in their life like these celebrities did once. These campaign features a Promotional Campaign, Jingles, Radio Advertisement, Package Recreation, Magazines Advertisement, Outdoors and others


 Promotional Banner

 Magazines

Magazine

Magazine


 Outdoors

 Outdoors

 New Package (Can)
 Wobbler POS

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