The idea was to use 'celebrities' from our history such as; Newton, Michelangelo, Cabral (the Brazil's discover), Einstein and Mona Lisa for this campaign. The name of the campaign was 'Viagem atraves dos tempos' or 'A trip beyond our past', the slogan was something about people to "dare" or "take risks" in their life like these celebrities did once. These campaign features a Promotional Campaign, Jingles, Radio Advertisement, Package Recreation, Magazines Advertisement, Outdoors and others
Promotional Banner
Magazines
Magazine
Magazine
Outdoors
Outdoors
New Package (Can)
Wobbler POS
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